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Local steel company commissioned this outdoor wall/facade hanging piece to compliment the 7' "alerting traffic next to the road" version

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I am new to promoting my art work on-line. Does anyone out there have any suggestions? I know its not going to be as easy as posting a web site and waiting for the orders to come rolling in but what do I need to do to get an order at all? I have tons of people telling me that their friends sisters cousin put up a web site and are now making butt loads of money. I know that its not really going to happen like that but I also know that there are are plenty of people making a living selling their work on line. Is there a way to like websites with others without paying advertising fees or pay to promote sites? And are those pay to advertise sites really worth it?