My Recent Show

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My Recent Show

Art Metal Family!
This is a picture from my last(self promoted) show. It was a great way for me to refocus and do some new pieces instead of commissions. I didn't quite .... make my money back, yet. I did sell one coffee table and hope some other offers come through. I did like putting my own show together instead of doing a large industry show like the International Contemporary Furniture Fair. I just need a better way to get other people(architects, designers etc.) to pick up and buy my ready made works. Comments wlecome. Janet R.


B.J. Severtson's picture

The promo I didn't plan.

My first jewelry store was located in a small regional mall. The mall did an annual fashion show and that year I was bent on making a splash. I hired a ballet troup be my models. My jewelry on a dozen beautiful dancers. Got my splash on the front page of the paper. But the thing I hadn't counted on happened. The dancers became customers! each one of them! Seems I had accidently found out something about selling to other creative diciplines. They got involved. It became their jewelry show, and of course their jewelry store. Perhaps this story is part of the answer you're seeking. For what's worth, Brad


webminster's picture

Your functional artwork is

Your functional artwork is beautiful Janet! And I'm sure each individual piece will look great in the buyers home. The thing is that, as show pieces, they need to be set on top of pedestals and highlighted with spot lighting. Make them look majestic!

The alternative is to place other furniture and decorative accents around your pieces. Let people "use" the furniture during the show. Something like a wine tasting party. Maybe go in with your local wine store? And then make sure you have some obvious red tags to indicate that each piece is for sale.

Just thinking out loud...


Janet Rutkowski's picture

Thanks Webminster

Thanks you for the compliments. Actually this section looks very sparse in this photo but we had some wall art etc. up at the show. I do have some work at an upscale bed + breakfast through an art organization I belong to. They offered to show art for sale and I ended up selling two small sculptures. The problem I find is getting the press , architects ,designers etc. to the show. I did a press release but not too much response. H+G magazine did send 4 assistant editors but that's only because we have a connection there. In NY theres so much competition. I don't know how to get my work to the next level. Janet


visitor's picture

Nice design

I like the design and execution of the tables. It's not very often I see table 'legs' I like. These are way cool.

One thing I notice from the picture is that the surroundings are too sparse for my taste. I'd want to have some plant and flower arrangements around to show how the tables might look at a potential buyer's house, and to help the tables standout from the walls. Those tables have a modern design, so some simple orchid displays or, maybe a fern might be useful. Maybe try some different color rugs to set off the table, because the wood floor doesn't really accent the table that well. Maybe a 'rug' of diamond plate?


visitor's picture

metal

funky work i love it its space age iam a smith from totnes in england cherio spence


PeterG's picture

Hi Janet Nice tables. I've

Hi Janet

Nice tables. I've not seen their like before.

If its not too nosey, can I ask how much you are selling them for? Are they in your own gallery or are you using someone elses space?

I have no idea about the market in New York, but I found it pretty difficult in Michigan when I tried there a few years back. Lots of interest, but no takers until I slashed prices to 1/3 of what I could get for the same works at home. It really wasnt worth the effort.

As far as selling here, I sell most of my work directly rather than dealing with galleries (I only use 1 or 2 galleries and then only for work that hasnt moved for a while). I find that customers like to meet the artist and the galleries take most of the profit.

Selling at art markets and from my own worshop has been the easiest and most profitable. I think the key is to be present in the same place reguarly and to have a constantly changing display. After a while, people will seek you out.

good luck

Peter


Kimberli Matin's picture

Janet it looks beautiful to

Janet it looks beautiful to me! I chose the route of making "products" that are more affordable, and less time consuming to produce. Your work, however, seems like it would be great for commercial sales. I think that if you got into one good place, then others would follow.
For commercial sales, I would think of what businesses are currently on the upswing......such as health care offices for aging baby boomers.....and approach them......chiropractors offices possibly....or even dentists (who are always weird and have more money than god....my sister is one). Office buildings that have lots of private offices (I'm thinking health care still) in them might pool money to purchase your pieces. How about womens health care? Couldn't hurt to pull the 'woman' card and approach them from that angle. That whittles the competition down a bit......even though the truth is that it's important to just ignore the idea of competition and go on as if there isn't any.....but I know you already know that.


Janet Rutkowski's picture

Thank you all my friends

This show was a space given to me by a good friend, in return for alittle fixing up and a paint job....in the middle of Manhattan. I had the show up for four days. alot of expenses building the pieces. We sold one coffee table ..the chained glass piece. My coffee tables run about $4,000.- the glass is an unusal shape with a hole cut through it, not very cost effective....expensive piece of glass.... Didn't recoop my expenses but I now possess a body of work. Need a new venue to show it. Alot of times I'm working on commissions ,then have nothing to show ..if a show pops up!!!! Anyway thats the scoop ...Janet R.
(oh, by the way the large coffe table in the middle is made of aluminum ,I had it fabricated +glass cost $5,000.- to make ,so you know it comes with an expensive price tag. It is reversable!)


Janet Rutkowski's picture

Double posting again???

why is this happening to me.


PeterG's picture

YIKES Janet! Those are very

YIKES Janet!

Those are very high construction costs. You really need to be selling items for at least double your costs (including paying yourself a wage). I find that there are a huge number of hidden time costs in this type of work, including head scratching, driving about looking for steel, talking to customers, planning etc and it all needs to be paid for by the art.

Your prices for the tables seem to be very good. You just need to get the material costs down. Sometimes (but not always) it is better to modify your design to suit what you have on hand rather than buying new stuff.

I'm wondering what equipment you have and what access you have to scrap metals. A plasma cutter would handle all of those shapes and most of the tubing should be available from scrap steel merchants. A MIG will weld steel, stainless and aluminium.

I dont know where you get your glass from, but I generally get mine from glass artist friends who can source cheap glass and cut it for me at a reasonable price.

Hmmm...I suspect I'm just telling you stuff you already know....If so, I apologise.

Good luck

Peter


Janet Rutkowski's picture

It's just that one table,thank God!

Hi Peter,
It was just the one large table in the center of the photo. It's solid aluminum , it's been bolted together so the four pieces can be disassembled for transporting. It is a reversable table , can be flipped upside down to create a totally different looking table. (you will need three large body guard type men to flip it ) The glass is huge and has a chipped edge which doesn't read in the photo.
Also I enlarged it from a model and it's alittle too big for your average living room. Live and learn.
In the flesh it's a spectacular piece and I know it will find an appropriate home one day. Janet