Will,
What you have here is mostly a sales problem. Schools are very difficult to sell to, primarily because it's difficult to identify the customer. Customer is always the one with the checkbook. Teachers, administrators and janitors are all employees. They don't have the checkbook. They get paychecks. Schools checkbooks are frequently controlled by some sort of board, your customer is then a majority of that board. Before the board hears a concept or presentation an administrator has to be enthused enough to present the concept to them. Most view these opportunities as career threatening. It's difficult for them to sell an item,
let alone an item that hasn't been made yet. They can sell educational opportunities, you will have to provide them with the tools to close the sale. A killer presentation is involved here. "Building those presentations is why many of us want Rhino programs." Pieces like your tree are frequently sold as a pleasant reminder of an educational experience. They happen through artist in residence programs and are sold on the concept of the students receiving the educational benefit of being involved with a real live artist in the creation of a participatory art work. Brad
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Sales problem
Will,
What you have here is mostly a sales problem. Schools are very difficult to sell to, primarily because it's difficult to identify the customer. Customer is always the one with the checkbook. Teachers, administrators and janitors are all employees. They don't have the checkbook. They get paychecks. Schools checkbooks are frequently controlled by some sort of board, your customer is then a majority of that board. Before the board hears a concept or presentation an administrator has to be enthused enough to present the concept to them. Most view these opportunities as career threatening. It's difficult for them to sell an item,
let alone an item that hasn't been made yet. They can sell educational opportunities, you will have to provide them with the tools to close the sale. A killer presentation is involved here. "Building those presentations is why many of us want Rhino programs." Pieces like your tree are frequently sold as a pleasant reminder of an educational experience. They happen through artist in residence programs and are sold on the concept of the students receiving the educational benefit of being involved with a real live artist in the creation of a participatory art work. Brad