My first jewelry store was located in a small regional mall. The mall did an annual fashion show and that year I was bent on making a splash. I hired a ballet troup be my models. My jewelry on a dozen beautiful dancers. Got my splash on the front page of the paper. But the thing I hadn't counted on happened. The dancers became customers! each one of them! Seems I had accidently found out something about selling to other creative diciplines. They got involved. It became their jewelry show, and of course their jewelry store. Perhaps this story is part of the answer you're seeking. For what's worth, Brad
The promo I didn't plan.
My first jewelry store was located in a small regional mall. The mall did an annual fashion show and that year I was bent on making a splash. I hired a ballet troup be my models. My jewelry on a dozen beautiful dancers. Got my splash on the front page of the paper. But the thing I hadn't counted on happened. The dancers became customers! each one of them! Seems I had accidently found out something about selling to other creative diciplines. They got involved. It became their jewelry show, and of course their jewelry store. Perhaps this story is part of the answer you're seeking. For what's worth, Brad