ArtMetal

Actually, fantasy fans are the number one market for swords- after all, virtually nobody uses them as a day to day weapon anymore. Most cultures that still kill a lot of people with edged weapons use one dollar machetes to do the job.
Fancy swords are toys now, or collectibles. So the SCA folks, and the fans of various tv shows, movies and comic books are the number one market for new swords.
Antiques are a different market, of course.
But no honest swordmaker makes antiques.