ArtMetalsocial networking for the metal arts |
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GALLERY $% - WHAT`S SUPPOSSED TO BE REASONABLE....?
NELSON -
Saturday, September 20, 2008 - 5:58pm
Recently I contacted via internet some galleries in my area, and one is interested in seeing my work. I don`t have the slightest idea how this art business works. Logically, profits may variate from gallery to gallery, location, etc. We have not got to the how much question yet, but it`s a matter of time before the topic is addre$$ed! Do any of you guys have any experience on this? And is there any more or less standard figures... thanks for input. Nelson. ![]() Kevin, That`s exactly what I
NELSON -
Saturday, September 20, 2008 - 8:06pm
Kevin, ![]() This is the hard part. You
kevincaron -
Saturday, September 20, 2008 - 9:27pm
This is the hard part. You have to be able to trust the gallery. If you do not have a good feeling about them you will never be able to sleep at night. It took me a long time to find one I could feel good about. They came Highly recommended and have never tried to hide anything from me. Beginners luck I guess. ![]() Kevin, This the question I
visitor -
Saturday, September 20, 2008 - 10:12pm
Kevin, ![]() Tricky question... Some of
PeterG -
Saturday, September 20, 2008 - 7:57pm
Tricky question... Some of it comes down to the old supply and demand problem. If you have a unique product and they REALLY want it then you han haggle. If you are just starting out and they have access to a number of local metal artists then you may have to just put up with their demands for now. If your work sells quickly, they will be very keen to keep you on side and other galleries will also want a slice of you. I dont know how things are in the US at the moment but commissions here are around the 40-50% mark. I have taken to refusing to deal with any gallery charging more than 35%....I just think its a bit rude. I would consider a higher % if the gallery guarantees to actively promote me in its advertising and press releases. ....then again, if its your only outlet, then you may have to put up with it.....It will look good on your resume, having a list of galleries showing your work. Some artists swear by the gallery system and have had success with it. I tend to use them as a venue of last resort and to "flesh out" my CV. Good luck Peter ![]() ...as an afterthought....the
PeterG -
Saturday, September 20, 2008 - 8:00pm
...as an afterthought....the danger of marking up to cover the commission is that ALL of your work, regardless of where it is sold must be marked up. Hell hath no fury like a customer who paid $1000 for your work in a gallery and sees you selling something similar elsewhere for $600....and they always seem to blame the artist.... Peter ![]() the gallery game....
SteelyJan -
Saturday, September 20, 2008 - 8:52pm
When i price my work I always price it with the percentage added on....usually 50% , like what a gallery would take. This is on my ready-made items not the custom work. ![]() Janet, I think you are right
NELSON -
Saturday, September 20, 2008 - 9:30pm
Janet, ![]() Things to consider
Fred Zweig -
Sunday, September 21, 2008 - 9:56am
Gallery representation is good. The gallery should be willing to promote your work and the retail price should be decided up front and your percentage should be based on that price. If the gallery chooses to reduce the price they should contact you or take the lost revenue from their percentage. I have actually seen galleries that charge 60%. Do not undersell your gallery. It is a bonus to you if a client chooses to buy directly from you. If a piece is not selling, pull the piece and put in a different piece. Keep your production as high as you can afford. It is good for buyers to see new and fresh pieces. Be patient. Verify that the gallery does not want exclusivity and if they do what area does it cover. Get your work out there. If no one sees it no one can buy it. Exposure is very important. Keep clean and acurate records with images for each piece you make. Make sure each pieces is signed and dated. Record time spent making the piece and cost of materials. Even if you find the scrap metal or it is given to you... consider what it's cost is if you had to buy it new. Consider donating a piece to a charitable auction and have that donation advertized. Some folks hire a college journalism student to write up an article about you and you can send it to the local newspaper. Hope some of this is of help. Best, Fred Zweig ![]() Hi Fred, More useful
NELSON -
Sunday, September 21, 2008 - 5:32pm
Hi Fred, ![]() Hi Peter, Try hard to find
visitor -
Saturday, September 20, 2008 - 9:21pm
Hi Peter, ![]() don't be afraid of the
Paula -
Thursday, September 25, 2008 - 8:15am
don't be afraid of the percentage. The gallery i work with takes 50%, but they sell. I get the exposure and a regular paycheck. they get theirs...we're both happy. if it's a reputable gallery, they should have a contract. that is to protect you as an artist as well as protecting themselves. it just makes sense. ![]() Hi Paula, It makes
NELSON -
Thursday, September 25, 2008 - 7:49pm
Hi Paula, It makes sense,after all, the mark up is transfered to their clients, and amazingly the galleries will probably sell more readily at higher prices than the artist himself at reasonable ones. That`s the way it goes... but that`s fine and everybody should be happy! Thanks . nelson. ![]() Hi Nelson, I've been
eligius1427 -
Friday, September 26, 2008 - 1:21pm
Hi Nelson, I've been following this thread and have learned a lot about galleries. Great topic, thanks for bringing it up. It sounds like finding a gallery that you can have a good relationship with is important, but one that actively sells/promotes your work is equally important. For those of you who already use galleries, how long do you wait for a gallery to sell some of your work before trying to find a new gallery? Do you only use one gallery at a time in the same area? I would love to hear more about the polite procedures and realistic expectations. Jake Balcom |
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They will take 50%. If you
They will take 50%. If you can talk them down to 40% you are doing great. I tried to work a better deal, (buy from me at whole sale and then sell at what ever they want) but that was not going to happen. So now I just have to mark up enough to make a profit.