GALLERY $% - WHAT`S SUPPOSSED TO BE REASONABLE....?

Recently I contacted via internet some galleries in my area, and one is interested in seeing my work. I don`t have the slightest idea how this art business works. Logically, profits may variate from gallery to gallery, location, etc. We have not got to the how much question yet, but it`s a matter of time before the topic is addre$$ed! Do any of you guys have any experience on this? And is there any more or less standard figures... thanks for input. Nelson.


kevincaron's picture

They will take 50%. If you

They will take 50%. If you can talk them down to 40% you are doing great. I tried to work a better deal, (buy from me at whole sale and then sell at what ever they want) but that was not going to happen. So now I just have to mark up enough to make a profit.


NELSON's picture

Kevin, That`s exactly what I

Kevin,
That`s exactly what I thought I`d propose to them,but the artist is not the one to make sales proposals, that are not to the gallery`s advantage. Well I guess it`s just pure logic, and that`s the very same percentage that did not quite fit me...A friend of mine says: "the world always belonged to the merchants". How right is that! Anyway, you seem to have some experience with galleries. How does one know for how much actually the work is sold? Just by receipt showing and one gets paid accordingly?I don`t know Kevin, it seems... forget it! Ciao. Nelson.


kevincaron's picture

This is the hard part. You

This is the hard part. You have to be able to trust the gallery. If you do not have a good feeling about them you will never be able to sleep at night. It took me a long time to find one I could feel good about. They came Highly recommended and have never tried to hide anything from me. Beginners luck I guess.


visitor's picture

Kevin, This the question I

Kevin,
This the question I didn`t have an answer for yet, but it`s just as you say. In all, if one adds the gallery mark up to what we want, then anything thereof is not of much importance after all. Thanks again. nelson.


PeterG's picture

Tricky question... Some of

Tricky question... Some of it comes down to the old supply and demand problem. If you have a unique product and they REALLY want it then you han haggle. If you are just starting out and they have access to a number of local metal artists then you may have to just put up with their demands for now. If your work sells quickly, they will be very keen to keep you on side and other galleries will also want a slice of you.

I dont know how things are in the US at the moment but commissions here are around the 40-50% mark. I have taken to refusing to deal with any gallery charging more than 35%....I just think its a bit rude. I would consider a higher % if the gallery guarantees to actively promote me in its advertising and press releases.

....then again, if its your only outlet, then you may have to put up with it.....It will look good on your resume, having a list of galleries showing your work.

Some artists swear by the gallery system and have had success with it. I tend to use them as a venue of last resort and to "flesh out" my CV.

Good luck

Peter


PeterG's picture

...as an afterthought....the

...as an afterthought....the danger of marking up to cover the commission is that ALL of your work, regardless of where it is sold must be marked up. Hell hath no fury like a customer who paid $1000 for your work in a gallery and sees you selling something similar elsewhere for $600....and they always seem to blame the artist....

Peter


SteelyJan's picture

the gallery game....

When i price my work I always price it with the percentage added on....usually 50% , like what a gallery would take. This is on my ready-made items not the custom work.
Therfore if a gallery wants it I'm covered..if a client is interested I have a little play on the price....can go down a bit.....SteelyJan
being in a gallery means exposure and is well worth it...if you can make the work which is condusive for selling.


NELSON's picture

Janet, I think you are right

Janet,
I think you are right too. Sometimes one may have a hard time selling a sculpture at a reasonably high price, but gee, galleries have contacts, customers seemingly willing to pay whatever the dealer asks. So if I may not be able to sell something for X $, I`d better not worry about the extra price or mark up the item will have on... and go with them, well I will try. thanks Jan. nelson.


Fred Zweig's picture

Things to consider

Gallery representation is good. The gallery should be willing to promote your work and the retail price should be decided up front and your percentage should be based on that price. If the gallery chooses to reduce the price they should contact you or take the lost revenue from their percentage. I have actually seen galleries that charge 60%.

Do not undersell your gallery. It is a bonus to you if a client chooses to buy directly from you. If a piece is not selling, pull the piece and put in a different piece. Keep your production as high as you can afford. It is good for buyers to see new and fresh pieces. Be patient. Verify that the gallery does not want exclusivity and if they do what area does it cover. Get your work out there. If no one sees it no one can buy it. Exposure is very important.

Keep clean and acurate records with images for each piece you make. Make sure each pieces is signed and dated. Record time spent making the piece and cost of materials. Even if you find the scrap metal or it is given to you... consider what it's cost is if you had to buy it new.

Consider donating a piece to a charitable auction and have that donation advertized. Some folks hire a college journalism student to write up an article about you and you can send it to the local newspaper.

Hope some of this is of help.

Best,
Fred

Fred Zweig
Metalsmith


NELSON's picture

Hi Fred, More useful

Hi Fred,
More useful comments coming in ... all this input makes one feel a bit more secure about getting out there by means of a gallery. The one I`m talking about has a branch in the U.S. and another one in South America. First I`m sending some pics of my work as they ask me too. Hope they like some of my sculptures. They better than anybody know what`s more saleable for them, and what style work their clients are after. If they like any, the next part is if they will like the prices, that might be more tricky yet. We`ll see said a blind man...Thank you Fred! nelson.


visitor's picture

Hi Peter, Try hard to find

Hi Peter,
Try hard to find something I`d disagree with you, but couldn`t find it, LOL. That word RUDE really fits this 50/50 deal the usually push. No pain no gain... Thanks Peter for your input. Nelson.


Paula's picture

don't be afraid of the

don't be afraid of the percentage. The gallery i work with takes 50%, but they sell. I get the exposure and a regular paycheck. they get theirs...we're both happy. if it's a reputable gallery, they should have a contract. that is to protect you as an artist as well as protecting themselves. it just makes sense.
Paula
Guthrie, MN


NELSON's picture

Hi Paula, It makes

Hi Paula,

It makes sense,after all, the mark up is transfered to their clients, and amazingly the galleries will probably sell more readily at higher prices than the artist himself at reasonable ones. That`s the way it goes... but that`s fine and everybody should be happy! Thanks . nelson.


eligius1427's picture

Hi Nelson, I've been

Hi Nelson, I've been following this thread and have learned a lot about galleries. Great topic, thanks for bringing it up. It sounds like finding a gallery that you can have a good relationship with is important, but one that actively sells/promotes your work is equally important. For those of you who already use galleries, how long do you wait for a gallery to sell some of your work before trying to find a new gallery? Do you only use one gallery at a time in the same area? I would love to hear more about the polite procedures and realistic expectations.

Jake Balcom
Mettle Design
Lincoln, NE