Gallery visit...

Well, were to begin...recently I went on a trip to go see my work in a Gallery. This was my first visit to the Gallery, and I took some new pieces of jewelry with me and also had a show while I was in town. I had encountered some interesting things on my visit, and would like some input on what you would do about what I'm about to share with you, but before I begin I have drawn my own conclusions and am sticking to my guns on this one...

Upon my arrival to the Gallery I saw my jewelry along with others' mixed in a few small glass cases. The jewelry had looked as if it had tarnished quite a bit, and almost seemed to me like I was looking at bunch of antique jewelry...you know how sometimes it looks a bit cluttered and un-kept. I tried not to let it bother me too much, but still felt really uncomfortable about it.

I also found out that my jewelry has been worn quite a bit by the owner and the gals that work there. I noticed a some scratches on one of the cuffs that I had sent over there about a year ago too. Earrings have been worn and the ear wires are not cleaned with alcohol...just put back on the display...really not happy with that at all!

Later, after talking to the owner I found out that my work has been discounted quite a bit...our contract says that we are 50-50 on consignment. I am however getting paid the full amount of my share, but what I really don't like about the whole situation is that the owner on many occasions has told me to make sure that my prices on my website are the same as she is selling my work at in the Gallery. I understand that the owner wants to run the Gallery a certain way, but I feel like the owner is being very dishonest and not keeping to her end of the deal. The owner also asked me to discount my work by 20% just to make a sale. I'm already at 50% plus I pay for shipping and handling, so really I'm not at 50% once the sale is complete.

Aside from this I saw lots of paintings sitting on the floor in the Gallery, and I'm talking about paintings that are going for $20,000.00...wonder if the Artist knows that their work is just sitting on the floor of the Gallery stacked against other paintings???

The next thing I witnessed was a shipment of jewelry come in from an new Artist to the Gallery, and there was a pair of earrings that came in the shipment that the owner thought were just way too long (they had chain that dangled long and would most likely sit on the shoulders when worn) and told the gal that was working to take out the wire cutters in the back and cut the earrings if a customer wanted to shorten them, and then proceeded to say that this was a very common thing to do. I was so angry to hear that she would take it upon herself to alter someone's work instead of calling the Artist and having a shorter pair sent in place of this pair. I told her that I didn't like what I was hearing her say, and that I hoped she wouldn't do that to my work...she then laughed and said "If I cut links off or your work, I'll just send you back the links, ha ha ha ha."

I thought OMG! can't believe this is going on...wow! There's more...the owner decorates her home with some of the paintings that she has on consignment from the other Artists and says she just doesn't want to sell the pieces because she likes them so much. What??? I couldn't believe this! Is this common behavior with Gallery Owners???

Glad I took this trip and learned a lot from it...wow!

Please share your input if you have any...Like I said before I have already made up my mind in what I'm going to do about the situation, but would like to hear what you think about this.

Jamie


crquack's picture

An eye opener indeed! I

An eye opener indeed!

I guess the only question is: Can you afford to sever all ties with this particular gallery?

crquack


enchanted iron's picture

Wow.........Sorry to hear

Wow.........Sorry to hear that, I dont know your situation but it doesnt sound like this "gallery" is doing you any good financially, I would remove all my jewelry and find a gallery that appreciates your art, im sure you wouldnt have any trouble finding one, although i suspect thats what you have already decided to do?.....Good luck!


Jamie Santellano's picture

Thanks Enchanted iron, It's

Thanks Enchanted iron,

It's all going to work out in the end...I think I'm going to put the Gallery thing on the back burner for now. I do have a website and originally that's what I wanted to focus on...just thought I'd try this out.

Jamie Santellano


Jamie Santellano's picture

crquack, Yes, I have learned

crquack,
Yes, I have learned a lot from this experience, and to answer your question, yes I can walk away from this situation. When she found me I wasn't looking to be in a Gallery and wanted to avoid being in one, but thought I'd give it chance.

Jamie Santellano


Stephen Fitz-Gerald's picture

galleries...

Stephen Fitz-Gerald
Sadly Jamie,
Your tale of woe is all too frequent in the art world...
It seems quite likely that we(as a group) are the most easily taken advantage of...
I've had my own nightmares with galleries ,so much so,that I basically gave it up entirely in the late eighties when the art market seemed to crash.I do show locally once in awhile but usually only if the space is run by a friend who honors the work as I feel they should. In the end it's more important that someone treat us the way we feel is comfortable than any monetary gain...
My alternative has been to promote a larger on-line presence and to develop a 4 acre sculpture garden at my residence...
Of course with jewelry it is an entirely different matter,but it is obviously now more important than ever to establish some sort of positive relationship and symbiotic rapore before subjecting your work to alien hands...


Jamie Santellano's picture

Stephen, Yes it's all too

Stephen,

Yes it's all too true about the relationship...I think I'm ready fro some changes. I gave this Gallery a year, and now I think it's time for something new. I would like to go back to my website and work on that a bit more...who knows maybe focus on making my catalog like I had wanted to months agao

Thanks for sharing!

Jamie Santellano


warren's picture

So True

Jamie, so sorry to hear about the terrible gallery. As mentioned this is very acceptable from the galleries to act like idiots at times. They somehow think that we owe them for letting them sell our work. I am glad I never do jewelry and if I would of seen what you saw I think that I might of ended up in jail for beating the crap out of somebody. I too have had some bad gallery experiences and very seldom will use one. It always amazes me how dirty some of the art work gets sitting at their place.
When and if I show at a gallery I try to do one that has a special show going on so the work is not their very long. I also only like to deal with galleries that I can stop by anytime I want so if they are not within a couple hour drive. So many bad experiences I could write a few chapters in a book about them.

www Metalrecipes -- heat and beat to the desired shape, repeat as necessary.
warren


Jamie Santellano's picture

Thanks Warren for your input

Thanks Warren for your input as well. This is truly my first experience with a Gallery and had a whole different picture painted in my mind as to what information was given when I first started with them a year ago.
I am good with the lessons learned at this point in my career. Every thing happens for a reason and I know very clearly now what I want more than ever.

Life is good and I will grow from this experience.

Thanks again for your comments!

Jamie Santellano


hautsteel's picture

Hi Jamie, Although I have no

Hi Jamie,
Although I have no direct experience with my work being represented in galleries, I once owned a small retail store located in a center featuring several small galleries. During the course of my two year stay at the center, I came to know the gallery owners and witnessed several circumstances similar to yours. Of course, it would be unfair to stereotype all galleries, as I am sure there are a multitude of reputable and honorable establishments out there.
I feel that no one can represent your work better than you. And, you are already on the right track in pondering additional work to your web site. Why? Geographically, your potential marketplace is unlimited, you are in full control of when, where and how your product is represented - controlling all steps from the sale to order fulfillment. The best part: you keep 100% of your profit margin. Now, I realize this is easier said than done, but having designed and developed my own site (and others), I can say that it is possible to obtain targeted, organic (non-paid) traffic to your site - but you must develop your site while maintaining basic Search Engine Optimization structure. In time, you will have customers coming to your "gallery" to look at your work, not dusty $20k paintings ;-)
While you have done a great job and your site looks cool (I really like your jewelry work), a quick look at the page structure tells me that search engines are likely to have a difficult time displaying your site/pages anywhere near the top of search results for your niche. While I am no SEO expert by any stretch of the imagination, I would be happy provide you with a few basic pointers and resources that have helped me - feel free to shoot me an email.
Happy T-day!
Dino


Jamie Santellano's picture

Dino! Thank you so much...

Dino!

Thank you so much... I know there are a few problems with my website and search engines. I started to work on them and then was carried away by something else. You know how that goes...I will be getting back on track with that soon! I will shoot you an e-mail soon to see what you might suggest in accordance to what I was told to do about my site.

I spent lots of time working on my site myself and need to update it and promote it...

Many new changes to be made in the New Year! I'm very excited!!

Thanks!

Happy Thanks Giving!

Jamie Santellano


silvermon's picture

SEO expert

Dino,
Maybe you could share some ideas about search engines with all of us. I know I'm interested for pretty much the same reasons as Jamie.
Dan


hautsteel's picture

Dan, The best piece of

Dan,

The best piece of knowledge I can share, would be that Google provides an excellent resource (22 page pdf) for webmasters interested in basic SEO techniques here:

google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

Anyone interested in the topic should read this prior to building the first page on their site.

If you have any specific questions related to your site, perhaps remit via email, as the topic isn't really related to the scope of this forum - unless it's ok with our moderators...

Have a great day!

Dino


eligius1427's picture

Yuk

Hi Jamie, sorry to hear about the gallery experience. Although I agree with most of the comments already made, and definitely vote to end the relationship with this gallery, my take on what to do now is the opposite of what I'm reading. Instead of giving up on the gallery thing, I think you should double your efforts. A good gallery relationship is a great way, maybe the only way, to break into markets in places not close to you. The people walking in to a gallery to buy pieces are already looking to spend that kind of money so it's simply a matter of catching their eye and whether the jewelry appeals to their taste. I think this case was just a bad match and the lesson is that you don't sign up with a gallery unless you've seen it in person. The gallery relationship is a long term relationship that should benefit both parties equally and good ones are not easily found. They take a lot of hard work to establish, but once you've established a good one, it will probably be life long. I was just talking to a successful painter about galleries and she was saying that two galleries have been carrying and selling her work for over 20 years, very profitably. She said she's had bad experiences as well, but she learned from them and used that info in the search for the next one.

I say enjoy Thanksgiving, then get your ass out there a look for a gallery that will work for you, interview THEM not the other way around, find a gallery that fits for your style and medium, look at their space, and don't take a gallery that carries more than 20-25 artists. Anymore than that and they can't dedicate enough time to selling your work.

Just remember that it's supposed to be hard, otherwise everyone would be selling jewelry in galleries, lol.

Have a great Thanksgiving

Jake

Jake Balcom
Mettle Design
Lincoln, NE


Jamie Santellano's picture

Hey Jake! Thanks for the

Hey Jake!
Thanks for the positive comments. I think it's time to focus on seeing an attorney and having some contracts drawn up before I venture out to another location, which I have been researching Art Attorneys...just haven't made the appointment yet. I know what I want now more than ever and think it would be a wise thing to consult and get my policies in order. Then I'll start on the search for other outlets. I have learned a lot from this experience and will do things different next time. Thanks for your encouragement!

Jamie Santellano


warren's picture

Free info

Jamie, not sure why you need a lawyer for the contracts when there is a lot of free information available to artist. Some really good articles at artbusiness.com

May help what you are trying to achieve. Furthermore most "good" galleries have a contract that is good for both the gallery and the artist.

Like Jake mentioned it just takes time, and I mean a lot of time to find the gallery that suits you best. Not sure how much is avialable in your area but there might be some local artist networking sites to help find the "hot" spots to sell your work in your area.

www Metalrecipes -- heat and beat to the desired shape, repeat as necessary.
warren


Jamie Santellano's picture

Thanks Warren, Jamie

Thanks Warren,

I have been going to this site quite a bit. I would still prefer to talk to someone though...

Jamie Santellano


visitor's picture

Gallery visit

Jamie, Gather up your work and RUN, don't walk, from this gallery! As a gallery owner myself, as well as a jewelry artist, I would like to know the name of this "gallery". It is true that some places are run that way but we are not all abusive to our artist/clients. A good gallery is well worth their 50%, a bad gallery isn't worth 10%. Better luck in the future!


Dick C's picture

Yikes. Perhaps somethings

Yikes. Perhaps some things appeared worse than they were after you received a few bad impressions. 

Are they equipped to care for jewelry? Do they have anything to clean it with? Polished sterling would benefit from an occasional cleaning with a polishing cloth, at least. Wearing consignment pieces for any extended period of time shouldn't be allowed. Modeling pieces occasionally might help create interest, but the risk and responsibility should be theirs. I would expect them to maintain the pieces in the condition they were received in.

I wouldn't be too concerned about them shortening dangling chain earrings. I would think of that as a simple alteration to get a proper fit. However, it does sound like you need to have an understanding that any alteration or sizing would mean the piece is sold. If you have things that you don't want altered in any way make sure they know.

Their request that you both have pieces marked at the same price seems reasonable to me. If you under-price them, their customers who find your web site will will buy from you instead, or feel bad if they already made a purchase. This is especially true if you have galleries or stores that make outright purchases. You have to determine a price that works for both of you. Sales and discounts are something else.


Jamie Santellano's picture

Hi Dick, Thanks for your

Hi Dick,

Thanks for your comments...yes they are equipped with the right polishing cloths and things to help keep the jewelry looking good.

I think that maybe since they have been wearing the jewelry outside of the store (not just for modeling purposes) that the work is becoming more so tarnished, and as I said before I found some scratches. All in all I have learned from this experience.

As I walked around the little town I was able to look at some of the other Galleries and jewelry stores and saw their displays and realize how I would much rather show my work. I saw very clean displays (no dust, and not cluttered) and each Artist's collections were separate from one another, so you knew who's collection you were looking at...

Anyhow, It was good to see what is going on no matter...

Thanks!

Jamie Santellano


QuiQue's picture

Sorry to hear this has

Sorry to hear this has happened to you Jamie. Thing is, if you leave work on consignment, then the gallery owner will do whatever they want because they do not have a vested interest. My suggestion is to only do consignment work in your local area so that you can check up on the gallery on a monthly basis. All other artwork should be wholesaled to the gallery.

You may not have as much work "OUT IN THE MARKET," but you will have more peace of mind and less out of pocket expenses for sending your art to galleries that MAY sell with no guarantees.

It's a shame that some galleries will do this. It really puts a bad name on doing consignment work for galleries.


Jamie Santellano's picture

Hi QuiQue, Thanks for you

Hi QuiQue,

Thanks for you suggestions...this has been a really good experience, although at first I felt angry about it. I didn't understand the way it all works.

Now that more time has past, I know more now of what I ideally want for my future and that's a great thing.

What's really funny about this whole experience is that my thoughts and focus has shifted back to the very things I wanted most when I began selling my art.

Jamie Santellano


charles wu's picture

Dear Jamie, and All

Dear Jamie, and All here

Marry Xmas! and Happy New Year !

Here's wishing you, your family, your friends.... all peace, joy , happiness and Great Healthy this Christmas, and all the best in the New Year 2010!

-------------------------------------------------
Yours Charles,
the more traditional, the more mordern